Virtual Tours are an interactive, multi-media presentation of a listing through the Internet that combines still photography, music, animation, panoramic photos and key community demographics, all wrapped up in one seamless, professional package. Virtual Tours are distributed to the MLS, Realtor.com, personal Websites, social media sites, among others. Virtual Tours fulfill the function of feeding to multiple sites, getting crucial information to as many people as quickly as possible. At the same time, since we design the Virtual Tours, we maintain control over how they are viewed, maintaining their true integrity.
Probably the one aspect that Virtual Tours understands more than any other marketing tool is that when we are selling a home we aren’t just selling a piece of property, we are selling a lifestyle. Nothing embodies the true feeling of a mid-century modern than the sultry jazz stylings of a Stan Getz and nothing captures elegant South West architecture like a beautiful flamenco guitar. At the same time buyers always want to know “what the neighborhood is like” and Virtual Tours are great because they can incorporate a 360-degree panoramic photo of the front of the house, providing the buyer an idea of the home’s surroundings. Virtual Tours are the next best thing to actually being there in person.
Of course, we at The Sugar Team are not only huge proponents of Virtual Tours, we take them one step further. First, we hire a professional photographer to shoot our listings and we use those beautiful images in all of our Virtual Tours. Second, using the “sell a lifestyle” motto, if the home is close to the University of New Mexico we’ll include images of the campus, and if the home is by a library, golf course or dog park, they also will go in the tour. Virtual Tours coupled with an agressive marketing plan which attracts locals, out-of-towners as well as other agents, and you’ve got yourself a dynamite team dedicated to selling your home as quickly and as painlessly as possible.
Click on some of our Virtual Tours below to get an idea of how creative they are!